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History of BLJ

In 1993, first time in Taiwan China Times held a popular A. RODIN Sculpture Exhibition. We were designated by its affiliated China Times Publishing Co. to design and make the silver coins.After launching of our works, we received numerous positive feedbacks; therefore, we decided to dedicate ourselves to develop, design and forge gold, silver commemorative coins and other artworks. Later on, we kept researching and developing new approaches to produce crystal works of art and fashion ornaments to create brand-new spirits and lives of these artworks.

BLJ SHOP CO., LTD. was previously named BAI LU JHUANG SHOP CO., LTD. Our main products were high-class precious jewels. BAI LU JHUANG was founded on Zhongshan N. Rd., Taipei City in March, 1993 specialized in coinage and crystal products.

BAI LU JHUANG moved to Taoyuan in 2004 and officially changed its name to BLJ SHOP CO., LTD. We persist in the spirit of sustainable business, with the attitude and intention of making eternally valued artworks, guided by friendly and daily art concept to provide quality artworks inspired by humanity.

BLJ has decades of experiences in precious metal industry, and we are still devoting ourselves to developing new techniques of coinage with the believes of sincerity, innovation and revolution.Every product is created by outstanding professionals with the persistence of perfection. Moreover, those experts travel to many developed occidental countries frequently to study better technology and information in the hope of making flawless products.

Recently, we are actively trying to do the B to C (Business to Customer) online e-commerce, expecting to provide both domestic and international customers with faster, more faultless products and services by multiple choices without limitations of time and boundaries.

It is our wish to “Bring Love and Joy” and to make each product with this belief. To enliven coinage – we hope to bring the world love and joy with the original intention and efforts of dedication.

About BLJ

BLJ takes orders to make customized products of gold, silver, bronze coins and crystal objects from domestic and international public/private institutes, organizations, companies, and individuals. We self-develop or collaborate with companies for quality products and actively integrate our works with the elements of art, humanity, and nature etc.

The President of Production – Mr. Lee Fang Jhong has the passions and possessions for precious metal arts. So far he has devoted over half of his lifetime to designing gold and silver ornaments for over 20 years. He believes that Taiwan can also have exceptional techniques of coinage, thus he frequently travels to occidental countries to exchange technologies, information in this field and enrich humanism quality. To combine the art and humanity with life, and to deliver love and joy through art, are two faiths he keeps in his mind while creating.